Funny Darren, but actually, image quality, difference and pricing savvy are what I took as his key points from the original video. Step up to the plate, learn to use the new tools available, price for the 10% who get us and constantly improve your imagery. Yes, the videographer was crap, and not getting distracted by that took effort. The content around the advertorial is the reason I posted it.
This debate is a heathy one for those of us making a living at this, whether that's full or part time. If you look back to the start of this forum in 2009, I was much more inclined to bemoan the changes. Digital had really taken off since 2003 when the Canon 10D, at around $1400, had come on the market. It supplanted their EOS D60 and was a ground changer. I didn't trust it yet for the bulk of my work, but I bought the first one available in the tri-county area at the time. Now, in 2017, it's been 10+ years since I shot a roll of film. What we're experiencing with the Sony is the advent of the app driven camera, which as Duck points out, Canon and Nikon are avoiding. As stated in the video, they have tremendous inventory and production investment in the traditional DSLR. At best, they're taking half measures while Sony, Fuji, Olympus and even Pentax jump in fully, and look outside the box.
In 1984 when I hung out my full time shingle, I was all about 4x5 view cameras and medium format (By the way, the very best MF camera in my mind was my Fujica GX680 and lenses. They still make high quality gear.) 19 years later, I took the first step toward what we do now, and this past year I'm trying to adapt as fast as I can, yet am totally amazed at my inner self's resistance and balkiness. Saturday I was teaching a 30 something peer how to use Wordpress. Sunday, my 30 something daughter and her VP of the IT department husband were showing me how to integrate Instagram into my marketing.
It's all part of the same evolution that's been swirling through the industry for 15 years now. In 1977 +/-, one of my film mentors, Les McLure, bought an Hatari. I remember being in his living room, bored stiff, as he fiddled with this thing, looked up at me and in all seriousness said "One of these days this is going to replace all our cameras." I literally thought he'd lost his marbles. App driven phones becoming app driven cameras, Baby.