« Last post by Jeff Behm on Today at 09:17:55 AM »
In answer to your question, Duck, for several years I paid Web.com, my Wordpress host at the time under their Network Solutions flag, $100/mo to push blog SEO, and it worked quite well. They moved me to first page for food, jewelry and headshots within 2 months. I only left when they started economizing by limiting the load speed of my blog, which was killing whatever SEO success I might have. Waiting 8-30 seconds for a page to load was deadly. Now that I'm with Flywheel, I should investigate similar services through them. I doubt they'll be as inexpensive as $100/mo., but if they're close, I may sign up.
Frankly, if there was a savvy person on this forum who wanted to create a service to handle this effectively for a number of us, I'd seriously consider buying in. Someone who could demonstrably raise SEO and place us with the appropriate social media for our particular niche would be quite valuable. The key would be tailoring the social media and content to the client. I am completely baffled by Instagram and LinkedIn. I go to my accounts with the best of intent and leave discouraged every time. I hear that same thing often enough that I don't believe it's just me, either. I think there's a market there, but whether it's both affordable for clients and profitable to a service provider is another question.
My experiments with these social media services have yielded differing effectiveness. The same Web.com I successfully hired for SEO also has a FB posting program that costs about $200/mo that I tried for several months but with far less positive results. Yes, they got me more likes. But especially in commercial/advertising photography, FB isn't where art directors and buyers shop, and 'likes' are meaningless under those circumstances. Maybe bridal, family and HS senior photographers would benefit, but I saw nothing to convince me to stay after 6 months. They even refunded a couple months fees due to my lack of satisfaction, which was pretty decent.
When marketing was more hands-on and face to face than it's become in the age of the internet, I hired my own business/sales manager who dealt with clients, handled calls, suggested newspaper write-ups, managed open houses, called on prospects and recorded payments, did the billing, etc. In those days they were on salary plus commission, but these days of down margins, I've tried finding a freelance rep without success. There's a young woman trying it right now, but I'm not certain how diligent she is, and this is hard work. She's already running a modeling agency I've used and we get along very well, but she seems to do well enough already that the motivation to do more for 33% of the fees may not be enough.