Author Topic: Radio advertising  (Read 60 times)

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Offline Todd Muskopf

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Radio advertising
« on: November 09, 2017, 08:11:54 AM »
The biggest Dayton boudoir studio has started underwriting NPR Morning Edition on our local public radio station.

I wonder how this advertising will translate into ROI?

Offline Jeff Behm

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Re: Radio advertising
« Reply #1 on: November 09, 2017, 09:33:27 AM »
I spent a bundle in PA, for nada.  Maybe times are changing; maybe they're desperate enough to try anything.

Offline Joe Federer

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Re: Radio advertising
« Reply #2 on: November 09, 2017, 01:37:30 PM »
Never in a million years would a radio (or TV) ad sway me to buy a product... in fact, it would do the opposite, as I'd assume they are a big smarmy business with advertising people and all that rather than a unique, one-off, boutique shop to whom doing really well on the photography is the difference between paying the mortgage or not.

Offline Darren Cassese

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Re: Radio advertising
« Reply #3 on: November 09, 2017, 04:20:05 PM »
I can't imagine a radio ad paying off. Wonder if they did a trade?
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Offline Jeff Behm

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Re: Radio advertising
« Reply #4 on: November 09, 2017, 11:14:11 PM »
Yeah, as I said, I did radio 20 years ago with minimal results. When I opened the 22,000 sq ft studio I did a radio promo with a 4 hour live broadcast in the studio.  It was strictly a flier, just for something different. It required a 6 month ad commitment from me which I did as the sponsor for the stationís Anniversary Couple of the Day. That got a lot of attention because the longest married couple that called in got perks. I never recouped the cost directly, but indirectly I believe it was an awareness builder. It probably was marginally successful.  But direct ads? No.