Author Topic: I decided to separate my lines  (Read 1536 times)

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Offline Todd Muskopf

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I decided to separate my lines
« on: May 20, 2015, 07:23:05 AM »
I finally decided to split off my "product lines" and separate them into separate sites.  Even though my Classic Beauty series is NOT boudoir or anything close, I didn't want it to scare off the mothers of 17 year old girls.  You never know.  Also, it might allow me to get a little more racy without feeling like it might hurt.

Another reason is that I wanted to try out some of the newer software that would be more mobile friendly, especially with all the scary Google changes.  I haven't figured it all out yet.

The fine art is the tricky one.  I feel like there's potential there, but I haven't really focused on it for several years, since the sales dried up almost totally around 2007/2008.  I'm hoping that I can jump start it again.

Do you like having multiple lines on one site or separating them?

Links to mine--

Seniors:
http://www.muskopf.org
http://www.facebook.com/MuskopfPhotos

My Classic Beauty glamour series:
http://www.classicbeautyproject.com
https://www.facebook.com/pages/The-Classic-Beauty-Project/1424909807829968

My fine art paintings:
http://www.muskopffineart.com
https://www.facebook.com/MuskopfFineArt


« Last Edit: May 20, 2015, 07:25:23 AM by Todd Muskopf »

Offline Jeff Behm

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Re: I decided to separate my lines
« Reply #1 on: May 20, 2015, 08:55:18 AM »
It'll be interesting to see how this works out.  What you may find is that one is predominant, as I did with commercial quite a few years ago.  Even now I still have the commercial at www.jeffbehm.com  and weddings at  www.behmphotographics.com  The gap between those two markets is pretty large, especially in the minds of buyers for ad agencies or companies.  Then again, a bride isn't likely to be impressed if the first thing she sees on your site is a slab of pulled pork...

Offline Joe Federer

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Re: I decided to separate my lines
« Reply #2 on: May 20, 2015, 04:08:40 PM »
For what it's worth, one of the top senior photographers around here is most famous for his nudes.

Offline Darren Cassese

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Re: I decided to separate my lines
« Reply #3 on: May 20, 2015, 07:47:06 PM »
As you know, I'm an advocate of separating.  I've also received feedback here that my own Fotoglyphics site needs focus on just weddings if I am to get more wedding gigs here.  I think the same applies to other genres. 

I see a ton of potential for your classic beauty series and think you really ought to focus more energy there than fine art, although I know you have a passion for it.  I don't see many photographers doing this work, let alone doing it well. 

Don't be shy about selling seniors to moms who come in for those services, either.  Separation of product lines can serve you well but once you have the client, you should market your other services before they walk out the door.  I have earned family photo gigs after doing Boudoir.  Women who trust you enough to take glamour shots of any type will want you for other work as well. 
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Offline Todd Muskopf

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Re: I decided to separate my lines
« Reply #4 on: May 21, 2015, 07:51:33 AM »
Yeah, I think it's been a little confusing meshing everything together.

For instance, on my Facebook page, I'd noticed that I'd lose likes if I posted lots of one genre in a row, probably because they were interested in the other genre and didn't want to see what I'd been posting.

Give the people what they want.

Offline Mike Nykoruk

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Re: I decided to separate my lines
« Reply #5 on: May 21, 2015, 10:14:47 AM »
I've found that Moms are really freaked out if there is any cleavage or implied sexy in shots of their daughters.  So Having them see Glamour or Boudior style on your website would probably cause them to hit the NEXT website and you wouldn't even know it.

Offline Donna Underwood

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Re: I decided to separate my lines
« Reply #6 on: May 21, 2015, 10:32:16 AM »
I like the separation idea. First you can go with the mood of the genre like the smokey old 30s style on your glamour site and then upbeat and bold for the teens site which draws the attention of the person looking for that type shoot. I agree that it gets confusing when such a wide range of genres are smushed together. I hope this really works for you. I like doing glamour shots but shy away from posting too many of them on my site due to the family atmosphere I have there for family and children shots. I always thought about branching out and creating two sites.

Offline Todd Muskopf

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Re: I decided to separate my lines
« Reply #7 on: May 21, 2015, 02:11:18 PM »
You know, I've shot some more provocative stuff for my series, but I haven't posted them.  I've been living in fear of conservative moms.  I figure separating out the lines will help.

Offline Sbuchanan

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Re: I decided to separate my lines
« Reply #8 on: May 21, 2015, 05:12:55 PM »
I think specialization will help you in the long haul and all of the previous comments are spot on. Just remember that you've in essence got three distinct brands now - each of which needs its own marketing and development.  Lot's more work for you to do, but worth it.


Offline Joe Federer

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Re: I decided to separate my lines
« Reply #9 on: May 21, 2015, 06:54:22 PM »
https://www.mattblumphotography.com/photoblog/page/5/

Naked butt right next to a 13 year old.

I'm not saying splitting is wrong (I would - and, blum actually did too after years of having nudes adjacent to weddings and seniors) but I wouldn't go our of your way to hide the fact you shoot 'beauty' stuff.  I've seen it -- it's extremely inoffensive.  "classic beauty" and "boudoir" or even "Edgy sexuality" are very different.

Offline Darren Cassese

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Re: I decided to separate my lines
« Reply #10 on: May 21, 2015, 07:43:22 PM »
Naked butt right next to a 13 year old.

But...

That's a totally different Butt project...  Totally different perception.  How do I explain it....  Matt's work is the kind of nudity I would have no major issue with a child actually viewing.  There is nothing remotely sexual there and I don't think it evokes that maternal protective instinct. 

Agree Todd's work is PG, but Mike's cleavage point is not to be taken lightly. 
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Offline Todd Muskopf

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Re: I decided to separate my lines
« Reply #11 on: May 21, 2015, 07:51:50 PM »
I had a senior (Pentecostal, I believe) who asked me not to photograph her below the knee in one of her skirts because the hem was too short.  It was about 2" above the ankle.

That is unusual, but her parents spent $1200 with me.  That was in April.  I've also done lots of photos of Mormon kids, and they tend to be pretty conservative as well.  I live in an Air Force town, so almost everyone is pretty darn conservative.

Offline Joe Federer

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Re: I decided to separate my lines
« Reply #12 on: May 21, 2015, 08:34:51 PM »
For sure -- you know your area.  I don't mean you are making a mistake in separating.  I think it's a good call.   I was just offering a different perspective....

Offline Todd Muskopf

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Re: I decided to separate my lines
« Reply #13 on: May 21, 2015, 08:40:35 PM »
For sure -- you know your area.  I don't mean you are making a mistake in separating.  I think it's a good call.   I was just offering a different perspective....

I know.  In fact, I remember you telling me I should have a separate web site for paintings 5 or 6 years ago.  I drug my feet.